NVIDIA is preparing to discontinue its flagship GeForce RTX 4090 and RTX 4090D graphics cards, marking the end of an era for its powerful “Ada” architecture GPUs. These graphics cards, which have dominated the market since their release nearly two years ago are expected to be phased out in October 2024, ahead of the anticipated launch of NVIDIA’s next-generation RTX 5090 and RTX 5090D GPUs.
Discontinuation in October: What’s Happening?
According to reports from Chinese board channels, NVIDIA and its partners are gearing up to stop production of the GeForce RTX 4090 and RTX 4090D GPUs next month. Although official confirmation is still pending, sources indicate that October will mark the beginning of the discontinuation process. However, there is no clear public information about the discontinuation plan just yet. It is expected that NVIDIA will gradually phase out inventory in November, leading up to the launch of the RTX 5090 and RTX 5090D.
Chinese Market Considerations
In the Chinese market, only the RTX 4090D model is available, and key market channels are advising customers to prepare early for a potential shortage after November. There may be delays in the transition from the RTX 4090D to the RTX 5090D, leading to possible price increases as the existing stock dwindles. If you’re in the Chinese market and interested in purchasing an RTX 4090D, it’s recommended to act quickly before stock runs low.
The End of a Reign
Launched in October 2022, the RTX 4090 was NVIDIA’s top-tier offering, boasting the most significant performance uplift of the entire RTX 40 series. It has held the GPU throne throughout its lifespan, with no competition from other manufacturers able to dethrone it. NVIDIA’s card has been the go-to solution for gaming enthusiasts and professionals seeking unparalleled performance.
While the arrival of the “SUPER” series brought slight adjustments to the RTX 40 lineup, the RTX 4090 remained a standout in terms of power and efficiency. Now, with the discontinuation looming, NVIDIA is turning its attention to clearing out its remaining RTX 40 “Ada” inventory to make room for the next generation.
What to Expect from the RTX 5090 & 5090D
The discontinuation of the RTX 4090 and RTX 4090D will pave the way for the introduction of the highly anticipated RTX 5090 and RTX 5090D GPUs. These next-gen cards, based on NVIDIA’s new “Blackwell” architecture, are expected to bring massive performance gains, further solidifying NVIDIA’s position at the top of the GPU market.
Rumored to feature brand-new GDDR7 memory and consume up to 600W of power, the RTX 5090 is shaping up to be a true powerhouse. Early reports suggest that this new series will come with a robust and efficient design, targeting gaming enthusiasts and professionals who demand the very best.
However, the competition from AMD and Intel may remain limited. Both companies are focusing more on mainstream and high-end GPUs for the general gaming market, leaving NVIDIA’s RTX 5090 to dominate the enthusiast segment for the foreseeable future.
Potential Supply Shortages
As NVIDIA discontinues production of the RTX 4090 and RTX 4090D, shortages are expected in the months leading up to the launch of the next-gen RTX 5090 and RTX 5090D. Retailers and consumers should brace for potential price hikes as supply tightens.
Chinese board channels have warned of possible stock shortages by November 2024, with existing inventory potentially running out before the RTX 5090D becomes fully available. This could cause a spike in prices, especially in regions like China, where only the RTX 4090D model is sold. For those looking to purchase one of these GPUs, it’s recommended to act fast before the market experiences significant supply issues.
Conclusion
NVIDIA’s decision to discontinue the RTX 4090 and RTX 4090D marks the end of an era for its Ada architecture GPUs. These cards have set the standard for high-performance gaming and professional use since their launch in 2022. As we look ahead to the next-gen RTX 5090 and RTX 5090D, it’s clear that NVIDIA aims to continue dominating the high-end GPU market with even more powerful and efficient solutions. Prepare for supply shortages and possible price increases in the short term, but also stay tuned for the exciting new technologies that will define the next generation of NVIDIA GPUs.
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